ZQ Merino Fibre

ZQ Merino Fibre Brand Identity In partnership with nature New Zealand Merino brings you ZQ, the world’s finest in Merino and Mid-micron fiber. The highest quality fiber ingredient is now the go-to brand for global markets, performance and luxury. ZQ needed a brand that was flexible and highly adaptable. A brand that attaches to other brands easily, that changes colour and size without loosing it’s integrity and clarity. The ZQ brand is about human understanding and nature’s brilliance, is about producing the world’s finest natural fiber and working in synergy with manufactures in partnership at every level. ZQ is a simple and colourful brand created to suit a limitless number of fiber users, with many styles and end products.

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