Jones Identity - The Family Room

Jones channel is the new entertainment channel from SKY TV. Interbrand was invited to create a brand system. This identity comes from the era when the TV was the centre of home life and characters became part of the family. Jones is about bringing back the comfort and familiarity of the good ol’ days of sitting on the couch and just watching TV... when life was more simple.


Identity in motion.
Show interruption. Branding presence.
(Use of the smaller proportions of the shows as a branding principle)
Menu board. Brading animated.
(The motion is based on the clunky dial of an old TV) 
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