Get It On 2011

GET IT ON. 2011 Campaign. This is an ad campaign promoting condom use among the gay community in New Zealand. The main goal is to avoid telling people what to do or scaring men with the consequences of un-safe sex; by using appealing images and tattoo graphics our message is humorous and sexual. "Using a condom is a decision that would stay with you for the rest of your life, just like a tattoo".




Back to Top